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Unlocking the Power of eBay for Retailers

eBay has become one of the most powerful channels for retailers and big brands alike. If you’re not on eBay, you’re missing out on valuable revenue. The growing marketplace has seen some major changes...

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Owning the Google Results Page

This eBook from ChannelAdvisor highlights the four main components of the Google search engine results page (SERP): paid search text ads, Product Listing Ads (PLAs), comparison shopping engines and...

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11 Steps for Promoting Your Products with Google’s Shopping Campaigns

Google’s more informative, image-based Product Listing Ad (PLA) format has created a better search experience for shoppers, and an increase in conversions for retailers. So it’s no surprise to see the...

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